SKYBLUE Web Design

Nash New Product Range

Boxlogic

Design is the key to success of product development.  Skyblue's services take a new product from development to launch and beyond.  Read the Nash Tackle Boxlogic case study here.

Nash Tackle launched a revolutionary range of fishing tackle storage solutions in October 2008 supported by Skyblue design and marketing.

Brand

Skyblue's brand development team worked on Boxlogic to create the foundation for the new range. Fresh, in keeping with the Nash parentage and Boxlogic relevant.

Photography

Photography of the full Boxlogic range incorporating the flagship product, the TT Rig Station, the tackle boxes, small storage boxes, the bivvy table and the rig light created the basis of the design work in print and on the web.

Packaging

Skyblue's practical but design led packaging for each of the tackle storage products in the Boxlogic range and for the distributors' display stand ensures Boxlogic has status in the retail outlets and makes it stand out from fishing competitors.

Advertising

Extensive pre launch and launch advertising in the carp fishing press had the public rushing to stores to find out more.

Web Support

The Nash Tackle website now features the Boxlogic range in the product catalogue and, so as not to miss any fisherman who may not read the press, is supported by a showcase Flash site of its own at www.nashtackle.co.uk/boxlogic

Trade Exhibition

Showcasing the new Boxlogic range to the trade at the Tackle and Guns Show in Warwickshire was a perfect opportunity.  Skyblue designed the exhibition stand and printed material for distribution at the show to promote the new range and encourage purchase.