Skyblue and London Golf Club unite to maintain the Club's motto 'promising you the best'!

WHO THEY ARE

London Golf Club is a prestigious club that plays host to such events as the Bendinat London Seniors Masters and associated celebrity/amateur golf days.  They have an in house banqueting and conferencing team to provide the venue and support for corporate meetings.  It also makes a superb venue for a wedding - exquisite cuisine combined with idyllic setting.

THE BRIEF

Maintaining the brand and style is of utmost importance with all LGC design work.  Skyblue have implemented a classic style to appeal to the range of clientele who enjoy London Golf Club.  From traditional golfers to young brides, from sporty families to corporate functions - it's all covered.

HOW?

WEB

The first project and the tool that has become the most valuable is the website.

• A showcase of the wonderful venue and its attributes
• A promotional tool for special offers running in the club
• Updated daily to show current information and events
• Secure login for members' information - updated almost daily
• Supported with enquiry datacapture to ensure enquiries are actioned efficiently
 

PRINT

Winter Warmer Conference Packages, August Golf Days, Golf Shop Sales, Late Availability Wedding Dates are all supported on the website but printed material still hits the spot when it comes to visual reference. 

Conference and wedding co-ordinators liaise with brides and bosses to help them with the right package for their event and are able to show them first hand the beauty of an event at London Golf Club.

Keeping members up to date with a printed quarterly newsletter and an html version to interested parties means London Golf Club's promotions and events get the airtime and space needed to keep LGC's profile uppermost in the minds of current and prospective members.

Now any marketing, advertising or PR adheres to the strict brand guidelines from coffee cups to high profile magazine advertisements.

EVENT SUPPORT

In support of the Bendinat London Seniors Masters event Skyblue have branded and revamped all the marketing collateral. 

All the pre event marketing, competition organisation, club signage and follow up activity on the web and in print media all followed the new brand. 

This not only helped make the event a great success but kept the sponsors happy to see their names all throughout the golfing fraternity and media.