Emap, the multiplatform media group with a portfolio of over 200 brands, approached Skyblue for a solution to sell magazines through an original online experience.

Skyblue took the shopping idea literally and built an online 'mall'!  With interactive window shopping there's no trek to the shops, no wear and tear on the nerves and easy clicking to all the information you need!

Starting with a Travel Centre, Emap plan to open more departments once shop windows are sold and build a full shopping centre.

To take part in the online experience go to www.emapmart.com or click on the mall below.